SUBSCRIBE The right way to get dynamic with Google AdWords Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you. Todd Saunders on June 27, 2016 at 1:06 pm More To be honest, AdWords hasnt changed much since its launch in 2000. And thats coming from someone who spends all their time either advertising, testing, reading, or writing about all things PPC and SEM. Sure, AdWords has added a ton of capabilities over the yearsfrom Gmail Ads late last year to extended display networks, ad extensions and reportingbut they hadnt made all these options easier to use or more efficient to set up. It all just took more time, more manual work and more stress that is, until Google began launching its line of dynamic feature sets to AdWords in 2013. At first, like some of the other PPC pros here at Search Engine Land, I hated the initialversions of Googles attempt to automate campaign creation. (For some, figuring out ways to avoid the new features may even have created more work!) Googles line of dynamic features and ad sets is its way of helping with all the manual processes required to set up an effective AdWords campaign. Products like Dynamic Remarketing and Search had rocky beginnings. But when used correctly, theyre now able to do a lot of the heavy lifting required to customize your ads, minus the stress.
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'Copyblogger.' As its name suggests, Copyblogger is a niche news source that focuses on strategic planning and blogging strategy execution. Running the full gamut of content marketing, Copyblogger occasionally delves into topics like content distribution and peripheral strategies like SEO, but the majority of its articles focus on building blogs and promoting them. Its a good place to read up on the latest trends in blogging, and there are many voices to choose from. 8. Content Marketing Institute. Though theres definitely overlap between content marketing and SEO (Id even argue that theyre two sides of the same coin), I consider the Content Marketing Institute to be the ultimate authority on content marketing the way that Moz is the ultimate authority on SEO. Here, youll find helpful strategies, information on trends, news updates from major brands and even wide-scale case studies on how content marketing is developing. Not surprisingly, the Content Marketing Institute takes content seriously, and its hard to browse the site without gaining at least one key takeaway. 9.
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As is common, more = better for you. Content Marketing Tip: People want to know how your solutions solve their problems. If you haven’t claimed your local business page on goggle+, you will want to do this so you can fill in this section. However, the +1 button goes beyond “Likes” and “Retweets” because it takes recommendations from impersonal to personal, and ultimately, enhances users’ searches. Google+ is Google’s social media platform to share, collaborate, and create. Price: Free. so study says nothing about stress levels of other employees which is the more important aspect here? It’s pretty cool too! All of these tools are free.
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