Tapinator's Portfolio Includes More Than 200 Mobile Gaming Titles That Have Achieved Over 200 Million Cumulative Player Downloads, Primarily Within The Simulation, Arcade, Role Playing, Casino And Sports Genres.

Nash previously created its own virtual currency known as "daq" that developers could earn and trade for app installs. It was a complicated way of encouraging developers to sign up, and Tapdaq killed off "daq." Nash now admits that his virtual currency for developers was "convoluted" and "over-intellectualised." "Clash of Clans." Supercell Tapdaq works well for "freemium" apps, games that are free to play and include paid extras, but many freemium companies have seen their fortunes fall. Rovio, Mind Candy and King have all struggled with retaining users. How do app developers build a sustainable model in freemium? "The only company that is delivering time and time again is Supercell," Nash says. "Their new game 'Clash Royale' is number one top grossing and I can see that smashing all records that 'Clash of Clans' did before it. They really are an exception. It's an incredibly difficult business to get right." There has been a vocal backlash against freemium games and developers who list games as free but then pack them full of paid extras and ads to make back their money. Both Google and Apple stopped listing those apps as "free" because, well, they aren't. Nash stresses that it's a "really difficult balance" for developers to get right, but says that ads built into apps are less intrusive than, let's say, a full-screen pop-up banner for another game.

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Google recognises this, which is why it has confirmed that the next mobile-friendly update will include page speed as a ranking factor . According to Kissmetrics statistics on how website performance affects shopping behaviour, 40% of web users will abandon a page if it takes longer than three seconds to load, while a one-second delay (or three seconds of waiting) tends to decrease customer satisfaction by about 16%. So the loading speed of your m-commerce site can have a real impact on your bottom line, as well as on your SEO. Image by Alan9187 , CC0 public domain image As Andy Favell writes in theDNA of a Great M-Commerce Site report, With mobile, less is more. Less clutter. Fewer clicks. Fewer, smaller pictures. Easy navigation. If your responsive site is sending everything from your PC site to the mobile device, it will slow down load times and chomp through the customers data allowance. This is sound advice for improving both user experience and site load time: the less clutter, the better.

For the original version including any supplementary images or video, visit How to optimise your m-commerce site for search | Search Engine Watch

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Video Poker Classic is Tapinator's product offering for the traditional video poker player who, otherwise, typically plays for real money in a casino environment. The game features thirty-nine authentic game variants and is the most diverse video poker product on mobile. The game has reached the top 150 grossing charts in the Casino category across iPhone, iPad, and Google Play. To complement this game and expand cross promotion opportunities, Tapinator has recently launched Blackjack Classic, targeted at video blackjack players around the world. "We have made tremendous progress on our social casino initiatives and now have three 'best-in-class' products within the leading mobile app stores. We are seeing strong engagement, retention, and monetization from these products. We are also proud of our 4.5 out of 5.0 star average review score. We look forward to continuing to add features that improve key metrics, including In-App Purchase monetization, beginning with the launch of Multiplayer Mode in Video Poker VIP," said Tapinator CEO, Ilya Nikolayev. About Tapinator Tapinator ( TAPM ) designs, develops, and publishes mobile games on the iOS, Google Play, and Amazon platforms. Tapinator's portfolio includes more than 200 mobile gaming titles that have achieved over 200 million cumulative player downloads, primarily within the Simulation, Arcade, Role Playing, Casino and Sports genres. Tapinator generates revenues through the sale of advertising within its games, the sale of paid downloadable games, and the sale of additional in-game content.

For the original version including any supplementary images or video, visit Tapinator Expands Social Casino Portfolio - Yahoo Finance